Blog > Merry Christmas: A tree for your EV

Merry Christmas: A tree for your EV

December 19, 2019

 

 

As we celebrate our second Christmas together, we continue to stride in a forward-thinking and sustainable direction. We believe there is no better time than Christmas to spread a little bit of generosity and help the environment. This year we have decided to donate to World Land Trust; an organisation that promotes the preservation and restoration of threatened habitats, and plant a tree for each of our subscribers.

What is the importance of planting a tree?

 

While on its own, providing accessibility to EVs helps to mitigate pollution and environmental damage, there is still a large amount of work to be done. With the market still overpowered by ICE (internal combustion engine) vehicles, we are keen to go further in mitigating their negative impact and preserve the natural resources of the planet.

We are on a mission to reduce CO₂emissions and planting trees contributes to reducing the CO₂ already in the atmosphere. For us, sustainability is in our DNA and is fundamental to our core values as a business.

Therefore we decided to plant a tree on your behalf, as a small token of our appreciation to you. Although we are unable to plant as many trees as we would like to, this is a mission very close to our hearts and we will continue to plant more trees as we grow as a company.

Why we have donated to World Land Trust

We have donated to a very special organisation; World Land Trust, one which WLT patron Sir David Attenborough himself quotes,

“The money that is given to the World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of.” 

World Land Trust is an international conservation charity which protects the world’s most biologically important and threatened habitats acre by acre. With projects around the world, it works with local NGO partners to address climate change and protect threatened habitats, despite environmental challenges faced around the world. WLT’s work includes planting trees where they are needed the most.

And so for every subscriber, we will be funding the planting of a tree and putting positive energy towards furthering sustainability. WLT’s Plant a Tree programme funds local people to collect the seeds, nurture the seedling, prepare the land, plant the tree, tend the sapling, and protect the new forest. If the tree dies, another tree is planted in its place.

You can see what WLT do and find out more about them from this link, and if of interest, consider donating directly to them.

 

Conclusion 

 

Only through collaboration can we make a genuine impact to tackle carbon emissions in the next few years. We are dedicated to this cause and we will continue to play our part towards decarbonisation and preserving the ecosystem. 

If you are one of our subscribers, thanks for making this a possibility and enjoy your festivities.

 

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